Arthritis.comis an educational initiative commissioned by Pfizer Global to provide an insider's look into life with rheumatoid arthritis. The scope of work included branding, concepting, user experience, social media, and responsive user interface. Link to Arthritis.com
This personal initiative stems from my interest in future tech and the possibilities it could bring. In this case, I explored the concept of Uber evolving to offer airline services.
These presentation and infographic print pieces are part of a museum exhibition that promote the findings of the Genographic Project; a multi-year genetic anthropology study launched by the National Geographic Society and IBM. Link to National Geographic
This web tool is designed to provide a better understanding of the scope of USAID's investments and their results throughout the world. This project has a heavy emphasis on infographics design and a flexible UX behavior that offers a frictionless experience. Link to USAID
This data driven presentation was made possible thanks to workshops conducted with Boehringer Ingelheim and numerous internal brainstorming sessions , throughout which I was able to translate all the collected data points into a digestible visual representation that allowed us to identify new marketing opportunities throughout the day of a healthcare practitioner.
This sponsored-content website delves into the wonders of chlorine despite the preconceived notions that are affiliated with it. Notably, the website highlights the role that the chlorine industry played in the eradication of the ebola epidemic that struck West Africa in 2014. Link to POLITICO
This exercise consisted of creating a campaign, through a podcast series, for the pharmaceutical lobby PhRMA, to bring to light the relevance of this institution in the eye of the American public--in particular, PhRMA's coordinated efforts to find cures for diseases that impact the lives of everyday Americans. This exercise was completed in 24 hours, from brainstorming to mock-up, as part of a pharmaceutical advertisement training.
This is a responsive commercial real estate website that provides a one-scroll experience while offering an innovative UI experience. Its particularity lies in the use of an anchored vertical navigation that allows for an unobstructed user experience.
The XYZ Book Exchange logo was a personal typographical exercise aimed at maximizing visual impact while maintaining a sense of purity. The letters XYZ combined together form an hourglass that signifies the time needed to acquire knowledge. In addition, the suggested figure eight pays a discrete tribute the infinity symbol, which suggests the repeated lifecycle of books. Lastly, the decision behind the use of American Typewriter font was to celebrate the richness of American literature.